THE HEART OF HUR

What I feel most grateful and proud of is that we can contribute to the wonderful work of our customers – improving and changing lives all over the world.

Lena Karjaluoto, CEO, HUR

 

OUR CUSTOMERS MAKE MIRACLES EVERY DAY!

25 years of developing strength training equipment, 15 years of developing intelligent computerized exercise systems and 10.000 installations worldwide – yes, as a company we are both grateful and proud.

Though, when I in 2007 joined the HUR team, it wasn’t because of the great achievements and the global network I felt this would be one of my most important tasks. I could immediately sense that this was a knowledgeable company with a clear mission and a huge passion for providing the best solutions possible for lifelong strength and wellbeing. What I feel most grateful and proud of is that we can contribute to the wonderful work of our customers – improving and changing lives all over the world.

So what is it really that we do? Well, let’s put it like this. Did you know that 46% over 80 years old can´t lift more than 5 kg? Studies show that one of the most important things for staying healthy and independent throughout your life is to have good muscular condition. And we are all entitled to a healthy and independent life, as long as possible. Though public diseases like obesity, diabetes, depression, cardiac disease and dementia are huge challenges on both an individual level as well as for the society as a whole.

Together we need to fight these challenges many different ways. And HUR is dedicated to contributing where we are best – which is providing the best exercise solutions for preventive, rehabilitative and maintaining training – so that our customers can keep on performing miracles every day.

The HUR air resistance exercise equipment is manufactured in Finland, and distributed in over 30 countries through an international network of distributors.

Developed as the result of a research project at the University of Technology, Helsinki in 1989, the company has maintained close ties with the research community ever since. The latest findings are incorporated into both products and software – to be able to offer the best solutions possible for preventive, rehabilitative and maintaining training.

 

THE MISSION OF HUR

As the world-leading supplier of exercise solutions to active ageing, rehabilitation and the 40+ wellness markets, the mission of HUR is to provide the best concepts and products for lifelong strength.

HUR aims thereby to contribute to solving the big socio-economic challenges arising from an ageing society, improve quality of life for the user, increase revenues for HUR customers and lower costs for society as a whole.

HUR runs according to TQM (Total Quality Management) aiming at complete customer satisfaction. The whole production process, ranging from the choice of raw material to assembly, service and customer care is ISO 13485:2003 and ISO 9001:2008 certified.

HUR – FOR LIFELONG STRENGTH